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bp_case_thumbCase: BP Franchise (Brandon Hall Award Winner)

“Too much good stuff” – It’s the brand image for BP’s franchise convenience store, ampm. BP’s focus on quality standards doesn’t stop at the gas pump; food appeal, safety, and customer service all play a vital role in growing the brand. So handling customer complaints, especially food complaints, plays a part in the success of each franchise and of the brand as a whole.

Training franchise employees can be challenging. BP encourages franchise owners to provide consistent and relevant training for their employees. Motivating employees to take the training, however; and apply it to their jobs requires a creative, innovative approach. The presentation of content must engage learners, help learners acquire practical knowledge and develop new skills, and encourage learners to modify their behavior. No small task! Read about the Centrax solution.

Harley Davidson eLearningCase: Harley-Davidson Motor Company

Harley-Davidson, a household name for motorcycles, needed a better way to provide visual merchandising training to associates in its dealerships across the country. Due to the unique company structure, Harley-Davidson was in need of a way to deliver high-quality instruction to associates who could not attend the 3-day classroom course in Milwaukee. In addition, the Retail Environment Group was seeking creative ways to update several videotaped instructional pieces and make their distance training more interactive. Read about the Centrax solution.

AMA eLearningCase: American Medical Association

With the proliferation of Web Based medical education sites on the Internet, the AMA wanted to bolster its eLearning component. The source materials consisted mainly of text documents describing medical conditions. The online components needed to be engaging and formatted effectively to be of benefit to physicians with busy schedules. The courses also needed to be developed in a short time frame based on sponsoring corporation requirements. Read about the Centrax solution.

Fifth Third eLearningCase: FifthThird Bank

FifthThird Bank provides banking services for 5.8 million customers, including services tailored to other financial firms.When FifthThird introduced a new product for card processing services, called Issuer Direct, they looked to Centrax to develop a training program to be packaged in with their product when customers purchased the software. FifthThird was in need of an interactive, engaging training piece to add value to the product being sold. Read about the Centrax solution.

Laidlaw eLearningCase: Laidlaw International

Laidlaw Education Services™, one of the largest providers of home-to-school bus service in the US and Canada, needed to train branch staff to effectively utilize new end-to-end charter coordination software. Laidlaw realized that eLearning would provide an efficient medium, but were not comfortable using a straight eLearning course. In addition, the software was a custom program, still under development. Training development needed to parallel the software development to eliminate lag between software completion and roll-out. Read about the Centrax solution.